The humanity of Jesus Christ is to be highlighted and the gospel shared in the ‘He gets us’ Campaign during this year’s Super Bowl.
This year’s super bowl comes with a package, as the gospel of Jesus Christ is going to be preached through an ad from the ‘He Gets Us” Campaign. The campaign was launched in 2022 to reach people through TV, radio, billboards, digital ads, and experiential platforms. With a budget of $100M, the campaign aims to show the life of Jesus and propel a conversation among people of the modern age.
According to a WXMI-TV report, an integrated brand-building agency, Haven, has spent a sum of $20 million to run a 30-second ad in the first half of the Super Bowl and another 60 seconds in the second half. “Our hope is that you see how Jesus experienced challenges and emotions just like we have. We want to provide a safe place to ask questions, including the tough ones,” says the official campaign website.
Jason Vanderground, president of the marketing firm Haven, and one of the creators of the campaign said to WXMI, “When people would hear, ‘Oh, you’re spending $100 million, they’re like, that’s a lot of money. And I think people are rightly skeptical,”. “They’ve seen marketing be used in ways that manipulated and took advantage of people. We understand that, we actually think that’s healthy to be skeptical about it. But we look at Jesus and just say he was like the perfect communicator. And he used the tools and the means that he had available to him to get his message out. And that’s all we’re doing here.”
Though Jesus Christ was Immortal, he had his human existence while he was on earth. The “He Gets Us” campaign portrays the humanity of Christ and how he dealt with life experiences as we do. In a report by CBN, the campaign has also been co-funded by the Luis Palau Association, the National Association of Evangelicals, and Christianity Today magazine.