On Sunday, the Jesus Campaign titled “Love Your Enemies” which ran for 60 seconds was tagged the most engaged Ad during the Super Bowl game.
According to a marketing company that measures TV ads, EDO, the metrics of people that watched and engaged in the “He Gets Us” campaign black and white ad titled “Love Your Enemies” was rated second of all commercials aired during the game.
The campaign was launched in 2022 to reach people through ads and other media to portray the life and humanity of Christ while he was on earth.
According to a WXMI-TV report, an integrated brand-building agency, Haven, has spent a sum of $20 million to run a 30-second ad in the first half of the Super Bowl and another 60 seconds in the second half. “Our hope is that you see how Jesus experienced challenges and emotions just like we have. We want to provide a safe place to ask questions, including the tough ones,” says the official campaign website.
Jason Vanderground, president of the marketing firm Haven, and one of the creators of the campaign said to WXMI, “When people would hear, ‘Oh, you’re spending $100 million, they’re like, that’s a lot of money. And I think people are rightly skeptical,”. “They’ve seen marketing be used in ways that manipulated and took advantage of people. We understand that, we actually think that’s healthy to be skeptical about it. But we look at Jesus and just say he was like the perfect communicator. And he used the tools and the means that he had available to him to get his message out. And that’s all we’re doing here.”
However, the “He Gets Us” ad also has its share of criticism on social media. Ocasio-Cortez, Catholic member and US representative tweeted on Sunday, she wrote; “Something tells me Jesus would *not* spend millions of dollars on Super Bowl ads to make fascism look benign.”
Something tells me Jesus would *not* spend millions of dollars on Super Bowl ads to make fascism look benign
— Alexandria Ocasio-Cortez (@AOC) February 13, 2023
Though Jesus Christ was an Immortal, he had his human existence when he was on earth. “He Gets Us” campaign portrays the humanity of Christ and how he dealt with life experiences like we do.
In a report by CBN, the campaign has also been co-funded by the Luis Palau Association, the National Association of Evangelicals, and Christianity Today magazine.