Last week’s Republican primary debate, watched by millions, delivered an unexpected and contemplative commercial in its closing moments—an invitation to prayer.
The brief 30-second ad showcased actor Jonathan Roumie, famous for his iconic role as Jesus Christ in the popular TV series “The Chosen.”
Roumie, a prominent voice on Hallow, a Catholic prayer app, played a pivotal role in this remarkable advertisement. With a serene countenance, he addressed the audience, saying, “Hey, I know you’re in the midst of something, but would you take a few moments to pray with me?” This simple yet powerful invitation set the stage for a brief moment of introspection and spiritual connection amidst the political fervor of the debate.
The ad continued with Roumie making the sign of the cross, a fundamental gesture in the Catholic tradition. “Lord Jesus, come to us now, help us surrender ourselves entirely to you,” Roumie intoned, his voice imbued with warmth and sincerity. He encouraged viewers to seek guidance in the face of distractions and weariness, saying, “Help us to hear your voice, even when we’re distracted or fatigued. We offer this prayer in the name of the Father, the Son, and the Holy Spirit.” Roumie’s heartfelt plea was followed by words of gratitude, as he concluded, “Thank you. I just want to offer you some encouragement.”
The ad wrapped up with Roumie directing viewers to “explore Hallow,” emphasizing the source of this moment of serenity and spiritual reflection.
This unexpected and poignant interlude of prayer during the second GOP debate, hosted by FOX Business at the iconic Ronald Reagan Presidential Library & Museum in Simi Valley, California, sparked considerable interest. It was undeniably a surprising choice of advertisement during a politically charged event.
In an interview with Fox News Digital, Alex Jones, Hallow’s CEO and founder, shared his motivation behind this unconventional advertisement. Jones explained that the aim was to inject a bit of calm into an emotionally charged and often divisive event, stating, “Political discussions and debates can often generate significant stress, anxiety, and division among many of us.” He went on to express his company’s pride in offering a brief respite for viewers, inviting them to find solace through prayer and to welcome Jesus into their hearts.
Hallow’s core mission is to help people from all walks of life discover inner peace through their connection with God. Jones reiterated their hope that, through prayer, people with diverse backgrounds and perspectives might come together, transcending their divisions and finding common ground.
The unexpected prayer commercial appeared to have a significant impact on viewers, with some even finding it more impactful than certain candidates’ debate performances.
Hallow reported an immediate and tangible impact, with a noticeable increase in the number of prayers being offered and a surge in app downloads following the commercial’s airing. This underscores the potential of using unexpected and spiritually meaningful moments to bridge political and personal divides, even during high-stress events like political debates.
In an era of heightened political polarization, this unique advertisement offered a moment of unity and reflection.
While political debates often accentuate differences, the invitation to pray during the Republican primary debate served as a reminder that, despite our divisions, we can find common ground through moments of spiritual connection and shared values.