A Zaxby’s Super Bowl commercial that took a shot at Chick-fil-A for being closed on Sundays may have backfired.
The ad shows former NFL player Jeff Saturday and former Major League Baseball player Rick Monday walking up to a restaurant as the announcer says, “The only thing that comes between them is where to go for chicken on Sunday.”
“You think they’re closed?” Saturday asks as he tries to pull the door open.
Monday then tells him to “push” the door, not pull it. After that, they sit down and eat.
The announcer concludes, “Hand-breaded chicken, fresh-made salads and world-famous sauces. On Sunday and every day, only at Zaxby’s.”
Zaxby’s YouTube channel titled the commercial, “Zaxby’s Sunday (And Every Day) Chicken.”
Its competitor, Chick-fil-A, is never mentioned in the ad, but it’s common knowledge Chick-fil-A is closed on Sundays. Interstate exit signs acknowledge that fact.
Mentions of the ad on social media were overwhelmingly negative. Zaxby’s did not post the commercial on its Facebook page, but Chick-fil-A fans still were posting their thoughts by hijacking an unrelated post. The commercial apparently was not a national ad but a local one broadcast only in some markets. Still, Zaxby’s website called it the “super-sized commercial from the Big Game.”
“Unbelievable how you have…
… Read More
Click here to read the rest of the story from our content source/partners – Christian Headlines.