With 94% of ‘Generation Z’, those born ater 1995, on social media daily, a Christian organisation says the church need to be there too if they are going to hear the gospel.
The Christian charity Youth For Christ have conducted research into the online habits of young people to see how the church can reach them appropriately.
In the report, released on Monday, ‘Generation Z’ were found to be much more involved in Youtube than they were in previous research, seeing themselves as ‘curators’ rather than consumers of content.
In May 2017, Youth for Christ found that 94% of young people engage with social media daily and 75% engage with YouTube everyday. The report also identified YouTube as the most effective space for sharing Jesus with young people online.
A second blind survey of 1001 11-18 year old young people was then done across England, Wales, Scotland and Northern Ireland.
Half the children and young people were asked about their habits and attitudes towards social media, whereas the second set were asked about their use of YouTube.
Youtube had the most popularity when it came to how young people wanted to spend their time online and it ranked top when asked to state their top three platforms.
Music streaming and vlogs were the most commons reasons for going on Youtube and within vlogs, 61% said they like to watch youtubers talking about their…
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