Following a review which found some campaigns restrict people’s choices, aspirations and opportunities, the ASA have banned companies from showing harmful or offensive scenarios in their advertising.
From adverts to women not being able to park a car, or men who cannot change a nappy, although sometimes the case, there are many men and women who can and do, and adverts which perpetuate potentially damaging gender stereotypes will no long be allowed to air; on TV, radio, online and on social media.
Christian gender justice specialist, Natalie Collins told Premier these adverts can have a damaging effect, she said:
“A big advert in 2017, was one of the things which triggered this whole process, which showed a baby girl growing up to be a ballerina and a baby boy growing up to be a scientist.
“It reinforces limitations and as a society and particularly as Christians, we should be advocating to help people not to be limited by any part of who they are, but actually that we can flourish into all different roles and ways of being.
“So I think that this is just one factor in many factors which leads to limitations on boys and girls,
men and women.”
Natalie told Premier how she believes Christians can cultivate healthy attitudes towards gender: “Really it is about thinking holistically about this, what type of language we are using. When we are in church, are…
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