The founder of a new pro-life clothing brand, which earlier this year named prominent pro-lifer Abby Johnson as its Global Ambassador, said her company’s goal is to become the “Chick-fil-A of fashion.”
Carla D’Addesi, who founded COL1972 with her three teenage daughters in January, told Faithwire one of the goals for the company is to educate Americans about the pro-life movement. COL in the company name stands for Culture of Life and 1972 refers to the last year in which abortion was illegal. The U.S. Supreme Court legalized abortion the following year with the landmark Roe v. Wade decision. COL1972’s founding coincided with Sanctity of Life month.
“We’d really like to get back to a culture of life, the year 1972,” D’Addesi said in January. “1973 is when our Supreme Court ruled that the tiniest people did not have the right to life.”
The company, whose motto is “Life is Always in Style,” manufactures leggings, T-shirts, sweatshirts, hats, gym bags, jewelry and other accessories and has created four special collections, all with an eye toward celebrating life for the unborn.
“We want to be the Chick-fil-A of fashion,” D’Addesi told Faithwire. “We want people to say, ‘Where did you get those waffle fries? They’re amazing.’ And then they go to Chick-fil-A because it’s clean, great service, fabulous food.”
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