The Christian organisation told Fox News that curiosity about Christianity has spiked since the US rapper released his first Christian album last week.
Dr. John Farquhar Plake, the organisation’s director of ministry intelligence, told Fox News; “When we saw an influential cultural figure like Kanye inspiring young people to curiously seek out answers to their faith questions, we saw that as an opportunity to do what we do best as an organisation: to provide God’s word and point people to it as a source to their questions about faith.”
The new program called “Bibles for Kanye Fans” has offered up to 1,000 copies of the Good News Translation for those who apply on American Bible Society’s website.
According to Google Trends, online searches for “Jesus” and “Christianity” shot up significantly in the US when West released his album on 25th October.
Dr Plake added: “Kanye’s album just points to this cultural curiosity and we’re happy to stand in the gap and say if you’re curious about the Bible, we want to provide one to you.”
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