Ellie Goulding threatens to boycott Salvation Army benefit at Dallas Cowboys halftime show: The pervasive power of personal influence

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British singer Ellie Goulding during a performance on the World of Rock in Rio 2019 stage, Sept. 27, 2019.

Ellie Goulding generated headlines yesterday with her announcement that she would boycott the Dallas Cowboys Thanksgiving halftime show unless the Salvation Army makes “a solid, committed pledge or donation to the LGBTQ community.”

The singer had agreed to perform at the nationally televised show. Then fans on Instagram accused the Salvation Army of discriminating against LGBTQ people and condemned her for supporting the organization. 

She immediately made her announcement, adding that “supporting an anti-LGBTQ charity is clearly not something I would ever intentionally do. Thank you for drawing my attention to this.” 

David Hudson, the Salvation Army’s National Commander, responded: “With an organization of our size and history, myths can perpetuate. An individual’s sexual or gender identity, religion, or lifestyle has no bearing on our willingness to provide service. We stand firmly behind our mission to meet human needs in His name without discrimination.” 

Later in the day, the Salvation Army confirmed that Goulding would perform as planned. Hudson thanked the singer and her fans “for shedding light on misconceptions and encouraging others to learn the truth about The Salvation Army’s mission to serve all, without discrimination. We applaud her for taking the time to learn about the services we provide to the LGBTQ community.” 

The Army’s campaign is now in its 129th year and brought in $142.7 million last year to help those in need. 

The growing percentage of LGBTQ characters on TV 

I have spoken at Salvation Army events and supported their work for years. Their service to those in need is both urgent and effective. However, the controversy sparked by Ellie Goulding’s announcement is not the focus of my article today. 

Rather, I am concerned about the dramatic degree to which LGBTQ…

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