The festive film, made in partnership with Waitrose tells of an accident-prone dragon called “Excitable Edgar” who unintentionally sparks chaos in his village with his fiery Christmas excitement.
Edgar unintentionally sets fire to the community Christmas tree and melts a snowman in the town square.
As a result, he struggles to be accepted by his neighbours.
Edgar’s one friend, a red-headed girl, helps him to feel included and gives him a Christmas pudding to take to the village Christmas meal.
It’s a pleasure to introduce our loveable friend #ExcitableEdgar @Waitrose pic.twitter.com/W4SpI6S0uF
— John Lewis & Partners (@jlandpartners) November 14, 2019
Church Army – a mission focused group within the Anglican Church praised the advert saying the story mirrors the Gospel story.
A tweet posted on Thursday read: “Rejected by those he loved…How does the @jlandpartners 2019 Christmas Advert speak to you about Christmas and the birth of Jesus?
“We love #ExciteableEdgar!”
??Rejected by those he loved…
How does the @jlandpartners 2019 Christmas Advert speak to you about Christmas and the birth of Jesus?
??We love #ExciteableEdgar!?? https://t.co/n4PyqtYac9
— Church Army (@ChurchArmy) November 14, 2019
Other Christians have interpreted the new advertising campaign as a display of the sinful nature of mankind and its need for a Saviour.
Dan Rackham, a Christian film maker who makes gospel centred Christmas videos tells Premier he relates to the character of…
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