A new bill in the California state assembly would ban stores from separating their toys, clothing and childcare items into boys’ and girls’ sections and would fine them $1,000 if they did so.
The bill, sponsored by Democratic Assemblymember Evan Low (Silicon Valley), says each “retail department store shall maintain one, undivided area of its sales floor where, if it sells toys, all toys, regardless of whether a particular item has traditionally been marketed for either girls or for boys, shall be displayed.”
The bill, AB2826, includes similar language for clothing and “childcare articles” such as pacifiers. It would apply only to retail chains with 500 or more employees, with each violation costing $1,000.
A legislative counsel’s digest accompanying the bill makes clear its intent.
“This bill would require a retail department store … to maintain undivided areas of its sales floor where, if it sells childcare articles, children’s clothing, or toys, all childcare items, all clothing for children, or all toys, regardless of whether a particular item has traditionally been marketed for either girls or for boys, shall be displayed,” the digest says.
The goal is to have a “gender-neutral” retail department, the bill says.
A press release from Low’s office said children should not feel “stigmatized for wearing a dinosaur shirt or playing with a Barbie doll.”…
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