In the thick of COVID-19 concerns, Bible publishing companies report increased sales, The Christian Post reports.
From March 2019 to last month, there was a “considerable increase” in Bible sales by Tyndale House Publishers, a Christian publisher based in Carol Stream, Illinois.
Tyndale executive Jim Jewell noted that sales from Life Application Study Bibles went up 44% and 60% for Immerse Bibles.
Jewel believes concerns over COVID-19 “has upended almost everyone’s lives in some way,” in Tuesday’s interview with The Christian Post.
“It’s not surprising that people turn to the comfort and clarity of the Bible in times of trouble and uncertainty,” he said.
Additionally, Tyndale reports that engagement on its New Living Translations Facebook page – home to Bible verse memes – has tripled since last March and is up 72% from just last month.
Increased traffic – be it social media engagement or sales – in times of crisis is not something new to Tyndale. According to The Christian Post, Jewell reported that in the month following 9/11, Tyndale Bible sales were up by 57% from the October before the attack.
Alabaster Co., a Bible publisher known for its visually artistic individual books of the Bibles, has also seen an increase in sales.
In an interview with Fox News, Alabaster co-founder Brian Chung shared that sales have risen by 143% from last year.
Chung believes that the…
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