When our church consulting teams hire “spies” to visit churches, we usually give them only the name and address of the church. We want them to see if the church has a website and if the website is actually attractive and helpful. Here are several problems our “spies” have found with websites.
- The church doesn’t have a website. It’s almost hard to believe today that a congregation has no Internet presence, but it does happen. A church without a website seems almost non-existent in a world where potential guests first turn to the Internet to learn about them.
- The website looks cheap or out of date. Ask some young people to critique your church’s site. If they tell you it’s not attractive, it’s probably not. You likely already know if the site was cheap.
- The site has no contact information. Maybe it’s just an oversight, or perhaps the church has no one to answer phones or respond to emails. Either way, the church has closed the door on a primary means of communication.
- The site provides no information about the services. Again, it’s almost unbelievable that a church would have a website with no service information. On the other hand, a church that thinks about only its own members probably sees no need to include service times (and, our experience is that the church with no service information on their site also doesn’t respond to requests for information).
- The information is out of date. It’s always nice to know the details about the church’s community-wide…
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Click here to read the rest of the story from our content source/partners – Thom Rainer.