Three Easy Steps to Assess Your Church’s Communication Strategy

As we move to a more digital-focused world, your church’s communication strategy will become more critical as you navigate this new terrain. Your church’s communication strategy will be the roadmap to helping you determine what effective communications will look like for your church and congregation.

In this post, we’re going to walk you three key questions that will help you hit the pause button and take a step back to assess your church’s communication strategy. 

Question 1: Does your church’s communication strategy have a clear goal?

When you look at your strategy, do you have a clear goal for the strategy? This question is crucial because it forces you to understand what you want to communicate clearly.

Think of your goal as a call to action. What is the one thing you want your congregation to do when you execute your communications strategy? For example, do you want people to join a small group, go on a mission trip, or invite a neighbor to church? 

Another way to look at a goal is to figure out your definition of success. How do you know if your communications strategy is a success? What are the key indicators that would let your church know that your church’s communication strategy is working? Without knowing the goal or what success looks like, you’ll have no idea if you have the right strategy. 

Question 2: Can the strategy be explained on a single sheet of paper?

Communication strategies tend to grow larger over time. It’s easy to begin adding new methods of…