When it comes to website design, nothing stays the same for long. Technology is constantly changing. People’s online habits and expectations are always evolving. What worked last year might not make sense today.
On top of that, church websites in particular must serve a variety of audiences and meet a multitude of needs. It’s a unique challenge to say the least.
Before you start your next church website redesign, consider these five mindsets that might be a shift from traditional thinking, but put you in the right frame of mind to create an effective church website.
1. Lean on data for decision making.
When you start a church website design project, you’re going to encounter lots of opinions about what should go where and how it should be organized. While you want to accommodate all ministries and programs, everything can’t be top priority.
Familiarizing yourself with your current website’s performance metrics can help you build a case for how your new website should be structured and organized. Use a tool like Google Analytics to understand:
- The most popular areas of your website, as well as those that are not visited.
- The devices and browsers people use to access your site.
- How long visitors stay on your site.
- How visitors flow through the pages of your site.
- What geographic areas your visitors come from.
While data isn’t the only factor in decision making, it can help guide you as you work to maximize your site’s effectiveness.
2. Think “mobile first.”
Over half…
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