Why is a social media campaign trying to boycott a company that is donating two million pounds of food to food banks during the pandemic?
Last Thursday, Goya Foods CEO Bob Unanue was invited to a ceremony at the White House where President Trump signed an executive order creating the Hispanic Prosperity Initiative. Unanue announced his company’s food donation and stated, “We’re all truly blessed at the same time to have a leader like President Trump who is a builder. And so we have an incredible builder. And we pray. We pray for our leadership, our president, and we pray for our country, that we will continue to prosper and to grow.”
Backlash was immediate and severe.
Working with two presidents
Former Housing and Urban Development Secretary Julian Castro condemned Mr. Unanue’s statement on Twitter, claiming that he praised “a president who villainizes and maliciously attacks Latinos for political gain. Americans should think twice before buying their products.”
Chrissy Teigen stated on Twitter that she would no longer buy the company’s products. Lin-Manuel Miranda, writer and star of the Broadway musical Hamilton, added this tweet: “We learned to bake bread in this pandemic, we can learn to make our own adobo con pimienta. Bye.”
This reaction is especially ironic given Mr. Unanue’s earlier work with the Obama administration. The Goya Foods website notes that “in 2011, President Barack Obama honored Goya for its continued success and commitment to the Hispanic community, the only company to ever be honored by the President. In 2012, Goya collaborated with First Lady Michelle Obama and the USDA” to launch a healthy eating initiative.
In response to the uproar last week, Mr. Unanue stated, “So,…
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