There’s probably not a single ministry in your church right now that is not feeling the effects of COVID19. Whether it’s your media ministry learning how to live-stream or your small group leaders learning how to lead on Zoom, everyone is learning to do ministry differently.
One area that I would imagine has felt the most impact is your church’s communications. It may be your social media, your website, or your weekly email to your congregation. There is a tremendous amount of pressure to communicate more effectively than ever before.
In this post, we’re going to look at four immediate effects of COVID-19 on your church’s communication and how you can retool your communications to adapt.
- Your church does not have everyone’s full attention.
One of the advantages of Sunday morning worship is that you have your audience’s full attention. Of course, people still look at their phones or daydream during worship, but for the most part you have their attention.
However, when you remove that weekly ritual of coming to a physical location and instead replace it with a screen (i.e., live streaming of worship), your audience’s attention will inevitably be fractured. So you’re now in a situation where you may get a few minutes here or there, but not a full hour like you would on Sunday morning.
A fractured attention span will require you to think in “micro-moments.” By “micro-moments,” I’m referring to thinking of small moments through which you can connect…
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Click here to read the rest of the story from our content source/partners – Thom Rainer.