Mission-oriented millennials, Gen Z object to words ‘convert’ and ‘winning souls’ in outreach

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Bixby Creek Bridge, Monterey, United States | Unsplash/Sammie Vasquez

Teens and young adult Christians do not like to use certain words, including “converts” and “winning souls,” while talking about the reasons behind sharing their faith with others, a study has found.

Millennials and Gen Z teens are more cautious than older Christians about the words they use when they discuss missions, according to the evangelical Christian polling firm Barna Group, which looked at data from its The Future of Missions report which highlights the way different age groups talk about missions and why teens and young adults lean away from certain terminology.

For example, 35% of young adults and 38% of teens said the word “convert” tops the list of objectionable mission-related words for them. And 31% of young adults and 30% of teens also rejected the term “winning souls.”

It’s not due to embarrassment or shame, the study clarifies. “In some places in the world, calling oneself a missionary isn’t merely socially awkward; it’s a closed door. According to a seminary professor who trains aspiring missionaries, ‘There are places where you cannot get an entry visa to be a missionary. If…

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