Creating a Structure for Digital Church

By now you are tired of hearing how much has changed since March. I will spare you the grandiose talk of “unprecedented times” and all of that. What has amazed me is how quickly churches have made the pivot to online ministry in such a short period of time. I’m convinced that we have done ten years’ worth of innovation in six months. Let that sink in, and then own the fact that you have led well in this season.

Now that many churches have reopened and routes forward are being plotted, we are repeatedly hearing leaders wrestle with how to continue to gain momentum with their virtual ministries while at the same time continuing to grow their in-person experiences. This isn’t easy.

So, where do we start? I am convinced that we need to begin by defining how we are going to do virtual ministry. As we have learned from churches and researched best practices, we have determined that there are 5 models for doing virtual ministry:

• The Old Normal: These are churches who want to get back to the way things were in January. The goal is to have everyone back together in the sanctuary and to move forward from there. These churches will have recorded sermons on their website in an on-demand format, but not much else.
• The Simul Service: These churches have the goal of everyone being together, in-person, on Sunday mornings but will live stream their services so that those who are on vacation, sick, or otherwise indisposed on Sunday morning can have a ‘second-best’ option for attendance.
• The…