How to Create Breakthrough Social Media for Your Church

Recently my team and I were talking about trends that we’re seeing on social media from other churches. We’ve started to notice a pattern that happens every Saturday. 

We call it the “Saturday Can’t Wait”. 

Every Saturday like clockwork, churches all across the country post on Instagram and Facebook images of their church (usually it’s pictures of Sunday morning greeters), with the caption “We can’t wait to see you tomorrow”.

Why do churches do this? Well, probably because everyone else does. Of course, the problem is that these types of posts over time start to have diminishing returns. Your audience is eventually going to tune out of your church’s social media.

So how do you create breakthrough social media that isn’t just another “We can’t wait to worship with you!” post?

The first thing you need to realize is that  audiences are craving real authentic moments. They’ve become blind to the highly produced content that seems to be made for generic masses. They’re wanting something that is unique and connects with them on a deeper level. 

The second thing you need to realize is that there’s a difference between creating vs documenting. If you can shift your thinking and understand the difference between the two then you can start to break through to your church’s audience.

Creating vs Documenting

Now when I say breakthrough social media content, you’re probably thinking that you don’t have the time or resources to make that happen. This where…