People often ask Japanese tidying queen Marie Kondo what containers they need to achieve her brand of organizational success. They expect her to “reveal some hitherto secret storage weapon, ” she explains in her popular book.
Instead, she advised when “The Life-Changing Magic of Tidying Up” was first published in Japanese in 2011, “You can solve your storage problems with things you already have in the house.”
But Kondo’s thinking has evolved as she’s leveraged her massive, global fan base to expand her empire. She’s now got an upcoming Netflix show, a fledgling corps of consultants working around the world to help her fans declutter their homes, and, on Tuesday, she’s launched her first product line: six-piece sets of beautiful, sturdy paper boxes for $89 a pop.
In a recent appearance in Manhattan to announce the show and merchandise line, Kondo said she thinks lovely storage options will spark the life-changing joy she wrote about in her book, which has sold more than 10 million copies in 40-plus countries. She also hopes the boxes will motivate more people to actually complete all the steps in her laborious KonMari Method of sorting, tossing and putting things away in their right and righteous locations.
The new storage sets are the shape and size of shoe boxes. (Her book had recommended using real shoe boxes for organizing.) Smaller boxes in the set are akin to iPhone boxes (another reuse hack she recommends). All are intended to be of service on shelves or in drawers (the sets are called Hikidashi, which means “drawer” in Japanese) to hold such things…
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