The 40-second video opens with a smiling, cooing baby with the lullaby ‘Go to sleep’ playing in the background.
Text later appears stating: “She deserves to be loved. She deserves to be wanted. She deserves to be a choice.”
Viewers are urged at the end of the advert to “stand with Planned Parenthood” before a logo of the Agenda Project Action Fund appears.
Planned Parenthood is a non proft organisation in America who provide health services, including abortions.
Laura Ricketts from the pro-life Christian group ‘And Then There Were None’ told CBN News the advert has backfired.
She explained: “The pro-abortion lobby needs to reinforce the fact that a baby isn’t a baby unless you decided the baby is a baby.
“Abortion can’t survive if the general public accepts the fact that humanity begins at conception.
“And so the subtle very insidious message of this – is that ‘you don’t get the cute and the cuddly unless you want it – it’s not there really’ and that’s a very dangerous message to be spreading.
“On the surface, those of us who are pro-life are appalled, but you see, when you work in the abortion industry, or a woman who receives an abortion, it’s very hard to admit to yourself what you already know and what you already know is that is a child.”
Comments under the video posted online both questioned the authenticity of the advert and the message it sent.
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