Netflix lost an above-average number of subscribers over the weekend following a backlash against the company for streaming the controversial film Cuties, according to a new report from a data research company.
YipitData says Netflix’s cancellation rate on Saturday was eight times higher compared to the average cancellation rate in August. It was a multi-year high in daily cancellations, YipitData told Variety.
Cuties, rated TV-MA, follows a group of 11-year-old girls who join a dance group named “Cuties” and “become aware of their own femininity through dance,” according to the show’s description. A Twitter clip that has amassed 22 million views shows the girls on stage dressed in risqué outfits while they twerk, touch each other and grind their hips.
The loss in subscribers followed a “Cancel Netflix” trend on Twitter and Google. “#CancelNetflix” was the fourth-highest trending topic on Twitter Sept. 10. Google also showed a major spike in “Cancel Netflix” searches over the weekend.
Roughly 700,000 individuals have signed a petition urging Netflix to pull the movie.
Netflix has defended the film, saying it is a “social commentary against the sexualization of young children.”
The Parents Television Council, though, says the film “sexualizes children.”
“Although the film tackles an important topic – one that under different circumstances we…
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