How This Company Is Using Love to Fight Anti-Israel Hatred .

Today, there are many American and international organizations dedicated to supporting the state of Israel and raising awareness around the struggles that the young country faces. Some of these struggles stem from international pressure placed upon Israel by the United Nations, who are aimed at criminalizing Israel and whose sole focus is alienating Israel culturally and financially, from the rest of the world.

The Boycott, Divestment and Sanctions movement, also known as BDS, has become very popular among more liberal and left-leaning circles, especially in Western countries such as the United States.

In response to the increase in anti-Israel bias in the media, the UN and among BDS sympathizers, Israel’s supporters have become more vocal. Republican and Democratic legislators alike have begun passing laws opposing BDS in their jurisdictions. To date, at least 22 states in America have passed anti-BDS legislation.

In addition to legislative action, there is another form of pro-Israel advocacy that has been garnering support from the international community. This form of advocacy bypasses the BDS movement through the purchase of Israeli products. While creating legislative measures and debating pro-Palestinian factions is essential for those wishing to end a pro-Palestinian agenda, purchasing products from the very targets of the BDS movement undermines the very efforts of BDS and provides immediate financial relief to those whom the BDS movement seeks to isolate and harm.

One organization in particular has created a channel to connect pro-Israel advocates and supporters with Israeli vendors. Lev Haolam is a company that markets products produced by families and small business that have been the target of the BDS movement and factions of the international community that support anti-Israel initiatives. Currently, Lev Haolam is the largest purchaser of goods produced in Judea and Samaria. As Lev Haolam’s founder Nati Rom, a resident of Samaria, says about his company, “If they boycott, we will just buy more. If they spread hate, we will spread love.”