The world’s largest food and beverage company has been using a picture of the Greek Orthodox building in Santorini without the crosses on top of the famous blue domes of the church for its yogurt packaging.
This follows a number of other retailers photoshopping the Christian symbol from their products.
Lidl erased crosses from the same picture of the Church of the Resurrection on the Greek island from its Eridanous brand Greek-style yogurt – an in-house label which also includes a range of feta cheese, moussaka, and pistachio products, last month.
The controversy led to many people expressing their anger on social media and the UK’s most senior Orthodox Church figure encouraged church members to stop buying products from the German supermarket.
Customers also voiced their displeasure on the Lidl UK page, with some pointing out that the chain offers Islamic Halal meat products that feature mosques with minarets.
The firm told Premier on 8th September: “We are sincerely sorry for any offence caused by the artwork on our Eridanous product range and can confirm that we will be revising the packaging design as soon as possible.”
While Lidl claimed it didn’t intend to express an ideological or political stance with its products or product design, the firm told Premier that it would be “revising the packaging design as soon as possible” and apologised.
Nestlé have not issued any statements on the cross deletions.
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