Christian dating website Christian Connection has gone into overdrive as it experiences a surge in new memberships leading up to the New Year.
ChristianConnection.com, the UK’s largest Christian dating site, said it had a 50 per cent increase in membership last season and expects the same this time around with a peak in the beginning of January.
Jackie Elton founder and managing director of Christian Connection told Premier the mood post-Christmas has a lot to do with it.
She said: “Just as all the plates are tidied away and people start to think about what’s next, we find that the activity on our dating site and everybody’s [sites]starts to rise very dramatically.”
Earlier this year, 3rd January was the busiest day for industry leader Match.com. It said the average dating app user will scroll through 43 different profiles on the date, with activity increasing by 37 per cent.
Elton added: “People are thinking about the year that’s ahead and think it’s time for a change, sometimes a relationship has broken up, but mostly people are just looking to find somebody who they are going to share the coming year with.
“Also they have time. They’ve got several days off work and it’s dark and cold outside.”
While, most people are relaxing from Boxing Day to the New Year, Christian Connection ramps up its staff from late December into January to deal with increased web traffic. In January 2017, the website recorded half a…
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