This year’s event, which is run in partnership with the National Trust, has been advertised on merchandise in supermarkets as the Cadbury Easter Egg Hunt.
The chocolate maker, now owned by Mondelez International, was criticised last year by public figures including the Prime Minister for referring to the family activity simply as the Cadbury Egg Hunt.
Giving his reaction to the apparent u-turn, Christian and author on the relationship between society and religion, Symon Hill told Premier: “Of course, it’s good when powerful institutions… listen to people’s concerns, though I suspect they may just be avoiding controversy; it doesn’t really cost them anything to do this.”
Last April, Theresa May condemned the decision to drop the word Easter from the egg search as “absolutely ridiculous”, while Archbishop of York Dr John Sentamu accused the firm of “spitting on the grave” of its Christian founder, John Cadbury.
Cadbury, which did not respond immediately on Wednesday to the request for a comment, insisted at the time of the controversy that ‘Easter’ had been completely removed from its marketing material.
It added: “It is clear to see that within our communications and marketing we clearly state the word Easter and include it in a number of promotional materials, including our website, where we do also promote our partnership with National Trust at this seasonal time of year.”
Click here to listen to Premier’s…
… Read More
—
Click Read More to read the rest of the story from our content source/partners – Premier Christianity News.