A new survey by ComRes found over 1.2 million adults are tuning into Premier Christian Radio regularly, with 951,000 people listening to Premier Praise and 765,000 listening to Premier Gospel every week.
Premier CEO Peter Kerridge believes he knows why.
“In a digital age when you can manage your finances, shop, book holidays, and do a myriad of other things, all with your mobile phone I’m not surprised by these figures,” he said.
“It’s obvious that people are searching for a spiritual experience outside of traditional church gatherings and in an on-demand world this trend will accelerate. Whatever device people choose to engage with Premier, phone, radio, or online the experience is the same.
“Christian Radio is intimate and private, it touches the soul. Listeners therefore are intentional as they listen to hear Christian messages amplified by great communicators.”
While recent statistics have shown a decline among young people attending church, for the first time ever, people aged 18 – 35 made the largest proportion of listeners on all three of Premier’s radio stations.
Justin Brierley, presenter of Premier Christian Radio’s award winning programme Unbelievable?, said a desire for “answers to the big questions of life” is another reason more millennials are listening to Premier’s stations.
“Young people may not be showing up in our churches but it’s clear that the…
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