One more time, Facebook is trying to simplify its lengthy privacy policy and explain how it targets advertisements to its 1.35 billion users.
The world’s largest online social network uses the information people share on its site, along with the apps they use and the outside websites they visit, to show them advertisements deemed relevant to them.
But over the years it has faced concerns from users and from government regulators and privacy advocates that its policies are too complicated.
On Thursday, Facebook introduced a tool called “Privacy Basics,” a set of animated, interactive guides designed to show users how to control what they share on the site. It also proposed changes to its terms and privacy policy, which it calls its data policy. The new policy is much shorter.
Facebook in September had introduced its Privacy Checkup feature, which was aimed at helping users of the huge social network better manage sharing their information and postings. The new system uses a blue dinosaur to guide Facebook users through its maze of privacy settings for personal information and for sharing their posts.
Facebook announced the plan in June in its latest response to concerns about privacy, following criticism over its data mining practices for marketing purposes. The dinosaur will pop up when users log on to Facebook, and take them through each step of the privacy settings, from their personal information to the apps that may access Facebook data.
A privacy shortcut will also be on each Facebook page to allow users to update their privacy settings.
Source and Original Content by ndtv