Mattel launched a line of gender-neutral dolls Wednesday it says includes 100-plus combinations in each kit, allowing children to dress a doll up as a boy, a girl – or a little bit of both.
The Creatable World line consists of six doll kits, each one including two hairstyle options (long and short) and multiple clothing options (women’s and men’s clothes, as well as gender-neutral options).
Mattel is marketing it under the tagline, “All Welcome.”
The company said it worked alongside a “dedicated team of experts, parents, physicians and most importantly, kids.” Among the children who provided feedback were 15 who identify as transgender, gender-fluid or gender-nonbinary, according to NBC News.
“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” said Kim Culmone, senior vice president of Mattel Fashion Doll Design, according to Bussiness Wire. “Through research, we heard that kids don’t want their toys dictated by gender norms. This line allows all kids to express themselves freely which is why it resonates so strongly with them. We’re hopeful Creatable World will encourage people to think more broadly about how all kids can benefit from doll play.”
A television ad for the dolls shows children playing with the dolls as the voiceover…
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