By Thom S. Rainer
It is way too early to say we know definitive truths and trends for Gen Z.
Though different demographers put their birth years at slightly different points, I have settled for birth dates from 2001 to 2019. That means the oldest Gen Zer is 18 years old, and the youngest will be born in the next few weeks. A lot can change as the Gen Zers get older. We need to hold “facts” about this generation loosely.
I am willing, however, to offer three issues that are likely to be a pervasive reality for churches as they try to connect with Gen Z. My confidence is predicated on interviews we have done with the youngest Millennials (almost the same age as the oldest Gen Z) and some early research on Gen Z.
Churches that are negative and fight often will not even be considered by Gen Z. One of the more significant early studies of this generation is the 2019 Porter Novelli/Cone Gen Z Purpose Study. Nine out of ten Gen Zers in this study said they are sick and tired of the divisiveness of our culture, media, and institutions. That is an overwhelming number! Gen Z will quickly walk away from churches fighting over such trivia as times of worship services, styles of music, and facility preferences. They hate the divisiveness and pettiness they see when church members complain about their pastors. They’ve had enough negativity! They are wondering if any church members really remember the gospel is good news!
Gen Z will strongly prefer churches that are focused and simple. Though the members…
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