Hallmark aired four television ads that featured brides kissing each other. Conservative groups voiced their opposition, so the company pulled the commercials. LGBTQ activists voiced their opposition to this decision, so Hallmark apologized and announced plans to reinstate the commercials.
In other news, Olivia Newton-John’s iconic black leather jacket from the movie Grease sold at a charity auction last month for $243,200. Here’s what makes the story so surprising: the new owner then gave the jacket back to its original owner.
The anonymous buyer explained: “This jacket belongs to you and the collective soul of those who love you, those for whom you are the soundtrack of their lives. It should not sit in a billionaire’s closet for country club bragging rights. For this reason I humbly and respectfully return it to its rightful owner, which is you.”
Newton-John plans to display the jacket in her cancer center, the cause for which the jacket was auctioned.
“Buy low, sell high”
Yesterday we focused on seeing God as the king of the universe who is relevant to every dimension of our lives, every day of our lives. Today, let’s think about the best way to respond to such relevance.
Hallmark’s waffling reveals a company driven by public perception and profits. Their vacillation makes the generosity of Olivia Newton-John’s anonymous donor even more noteworthy for its singularity.
Our economy is built on consumeristic capitalism. “Buy low, sell high” is more than a stock market axiom—it is the way many people engage society.
We live in a culture that believes it’s all about us. You are a means to my end, a reader whose engagement and support enables my work. I am a means to your end, a writer whose work (hopefully) helps you become who you want to be. We live in a transactional society where selfless sacrifice is counterintuitive and countercultural.
Here’s the way forward: find a…
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