When the NBA restarted its season last month, several things looked different.
For starters, every game took place at Disney World, in what the league termed “the Bubble,” to help guard against an outbreak among its teams. The league also placed the slogan “Black Lives Matter” on the sides of the court to be readily visible throughout the games.
The league also allowed each player to choose from a handful of catchphrases they could use in place of their name on the back of their jerseys. “Black Lives Matter” and “Equality” were the most popular. Three players chose the phrase “Group Economics” and have since made headlines as a result.
Group economics is essentially about people in a group banding together to support each other’s businesses.
David West, one of the first players to bring the idea to the attention of others, gives the example of combating “food deserts” in predominantly minority communities by making it a point to shop at Black-owned grocery stores and restaurants rather than larger chains.
The initiative is still new to many, though, and even most of the other NBA players weren’t quite sure what the phrase meant.
But as Memphis Grizzlies forward Anthony Tolliver points out, that’s kind of the point: “There’s a lot of words we chose that would’ve been fine. Equality, peace, justice. So many great concepts. But that’s not going to spur on a conversation.”
Those conversations are taking place now, though, and the hope is that it can make a practical difference in the lives of minority communities.
And, really, those are the kinds of approaches most likely to result in substantive change.
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