Over 2.5 million Netflix subscribers have cancelled their accounts over Netflix’s promotion of Cuties, a film about a child dancing explicitly in a competition with other girls, The Hollywood Reporter reports. The report is based off Wells Fargo’s Steven Cahall, stating the fall comes from Netflix subscribers from the U.S. and Canada leaving the streaming service. Originally, he forecasted a gain of 500,000 subscribers for the quarter, but after looking at the numbers, he saw the massive decline.
The Hollywood Reporter reports him saying, “We think the current controversy and elevated churn is essentially a flash in the pan for Netflix. If we are to believe reports, then Netflix faced a short-lived but potentially stark churn uptick in September due to controversy around Cuties. … Given how strong Netflix is as a service we’re loathe to get too negative, but our churn analysis does imply some meaningful pressure.”
The pressure comes after a series of reports about Netflix promoting the Sundance award-winning film Cuties, which is about a young Muslim girl who rebels against her conservative faith by joining a dance team, where they perform explicit dances in competition. Reportedly, the parents are painted as religious extremists who are trying to keep their daughter from growing up. Throughout the film, viewers are subjected to sexual dance scenes and what some considered a promotion of child sexual…
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