Netflix Building Faith & Family-Family Library, VP Says; ‘It’s a Very Important Audience’

Netflix is well-known for its edgy content, but a company vice president said the streaming service is working to produce family content, too.

“It’s a very important audience to us,” Netflix vice president of original series, Cindy Holland, said at the Television Critics Associations’ Summer Press Tour in California Sunday, according to Fox News. “It represents a significant percentage of the population not only here in the U.S., but around the world.”

Holland, who did not provide details, added that she “grew up in a place that was very much steeped in those traditions.”

“I want to make some great programming for my cousins and their families too,” she said. “So it is something that we are focused on really building out a robust slate of family-friendly programming.”

Her comments mirror what Brian Bird, a producer for When Calls the Heart and The Case For Christ, told Blasting News. He is producing a family-friendly series for Netflix.

“People are taking notice of the hunger out there for faith and family kind of content,” Bird said.

Bird wants families to be able to watch TV together.

“That was a cultural experience that was part of my growing-up years — watching Bonanza and [other] shows with my family. And that’s lost to us now. But When Calls the Heart is actually bringing it back, because we hear…