In a statement to supporters, CEO of Traidcraft Robin Roth said: “Traidcraft plc’s recent trading has been poor, and despite enormous efforts by staff, management, Fair Traders, and many fair trade shops over the last few years to reverse the company’s performance we have not yet succeeded.”
Traidcraft started in 1979, selling fairtrade coffee, sugar and chocolate as well as rugs and handmade baskets from Bangladesh. They started selling at church stalls and at markets, with a philosophy of close interaction of those who made the products and cutting out the middle-man.
They went on to sell fair trade clothes and wine.
Roth went on to say in his statement: “Traidcraft plc’s mission to put the principles of fair trade into commercial practice is not, in any sense, fulfilled but we appreciate that it is time to consider new approaches.
“We are very much aware of the impact that this will have on our producer friends. Over the years we have built up personal and trusting relationships with many organisations and we deeply regret that these will be coming to an end. We are communicating with all our partners to see if we can help them transfer their business to other organisations.”
He emphasises that the staff’s passion for the issue of fair trade has not changed and that they are grateful for potential doors opening elsewhere: “Many supporters have already offered…
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