Shmuel Veffer, president and CEO of Galilee Green, a premier boutique olive oil company located in Yavne’el, a rural community in the Galilee, got a nasty surprise last Thursday afternoon. A group of loyal customers from Cullman, Alabama, sent him a private Facebook message informing him that his company’s Facebook page had been filled with hateful posts and one-star reviews. The latter endangered his business, as it brought down his page rating from 4.9 stars to just 3.0…
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