All organizations, whether hospitals or pro-life clinics, must now receive “clearance” from Google before posting an – on their search engine. 

“In the United States, United Kingdom, and Ireland, if you want to run ads using keywords related to getting an abortion, you will first need to be certified as an advertiser that either provides abortions or does not provide abortions. If you are not certified, you won’t be able to run ads using keywords related to getting an abortion,” the new policy reads.

Non-providers are those who offer pregnancy tests, counseling, referrals or otherwise serve pregnant women, but do not actually provide abortions at their facility. Disclosures such as “provides abortions” or “does not provide abortions” will be included with each ad after clearance has been granted.

Google also reserves the right to revoke ads if organizations conceal or misstate information about their business, product or service.

The policies are intended to directly target crisis pregnancy centers.

The tech giant’s renewed rules came after a report from The Guardian revealed that Google gave $150,000 worth of free – to a nonprofit called Obria Group, which does not perform abortions and instead encourages women to parent. 

“The idea that we’re moving toward verification around advertising shouldn’t be controversial…