In total, 3,708 enquiries were made in October – a 41 per cent increase on the same period last year – with bosses linking the spike with the airing of ‘The Debt Saviours’ on BBC 2 on 5th October.
Key relationship manager, Steve Haines told Premier: “We had a record number of calls on the Monday following the documentary – and on the Tuesday; they were the highest days that we’ve ever had.”
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CAP prepared for the surge in enquiries by appointing extra call handlers. A record number of appointments have also been made following the programme.
The show included research by the London School of Economics which found the debt charity, contributes £32 million to the UK economy.
Well, it seems October was a record-breaking month! Here’s how many families are getting that crucial first home visit. #freedebthelp #UKpoverty pic.twitter.com/vfPEA3IsHI
— CAPuk (@CAPuk) November 1, 2018
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Meanwhile, the organisation warned that 13 per cent of callers have to be referred to other debt agencies because there is not a church-run CAP Debt centre in their area.
Steve continued: “We’re looking for churches in those areas where we have no coverage who might want to partner with us.
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“We’ve got about 40 per cent of the UK where we still need more debt centre coverage.”
Nearly 300 CAP Debt centres across the country help almost 19,000 people every year.
#MeetTheTeam at CAP Head Office!…
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