John Lewis Christmas Ad reflects the message of the Gospel says Christian community


The festive film, made in partnership with Waitrose tells of an accident-prone dragon called “Excitable Edgar” who unintentionally sparks chaos in his village with his fiery Christmas excitement.

Edgar unintentionally sets fire to the community Christmas tree and melts a snowman in the town square.

As a result, he struggles to be accepted by his neighbours.

Edgar’s one friend, a red-headed girl, helps him to feel included and gives him a Christmas pudding to take to the village Christmas meal.



Church Army – a mission focused group within the Anglican Church praised the advert saying the story mirrors the Gospel story.

A tweet posted on Thursday read: “Rejected by those he loved…How does the @jlandpartners 2019 Christmas Advert speak to you about Christmas and the birth of Jesus?

“We love #ExciteableEdgar!”



Other Christians have interpreted the new advertising campaign as a display of the sinful nature of mankind and its need for a Saviour.

Dan Rackham, a Christian film maker who makes gospel centred Christmas videos tells Premier he relates to the character of…

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- We have all sinned and deserve God's judgment. God, the Father, sent His only Son to satisfy that judgment for those who believe in Him. Jesus, the creator and eternal Son of God, who lived a sinless life, loves us so much that He died for our sins, taking the punishment that we deserve, was buried, and rose from the dead according to the Bible. If you truly believe and trust this in your heart, receiving Jesus alone as your Savior, declaring, "Jesus is Lord," you will be saved from judgment and spend eternity with God in heaven.

What is your response?

If you are not a Christian, and would like to become a Christian. Simply say - "LORD Jesus, thank you for forgiving me of my SINs, today I am deciding to follow you. Accept me into your family, in Jesus name I pray. Amen "

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