John Lewis Christmas Ad reflects the message of the Gospel says Christian community

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The festive film, made in partnership with Waitrose tells of an accident-prone dragon called “Excitable Edgar” who unintentionally sparks chaos in his village with his fiery Christmas excitement.

Edgar unintentionally sets fire to the community Christmas tree and melts a snowman in the town square.

As a result, he struggles to be accepted by his neighbours.

Edgar’s one friend, a red-headed girl, helps him to feel included and gives him a Christmas pudding to take to the village Christmas meal.

 

 

Church Army – a mission focused group within the Anglican Church praised the advert saying the story mirrors the Gospel story.

A tweet posted on Thursday read: “Rejected by those he loved…How does the @jlandpartners 2019 Christmas Advert speak to you about Christmas and the birth of Jesus?

“We love #ExciteableEdgar!”

 

 

Other Christians have interpreted the new advertising campaign as a display of the sinful nature of mankind and its need for a Saviour.

Dan Rackham, a Christian film maker who makes gospel centred Christmas videos tells Premier he relates to the character of…

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Click Read More to read the rest of the story from our content source/partners – Premier Christianity News.

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